The Fruitlook season has started in South Africa. For the 8th season in a row, the Western Cape Department of Agriculture continues to fund FruitLook to aid farmers in their water and production management via intelligent satellite data products. FruitLook uses the latest satellite-based technology to assist producers to precisely monitor and manage crop production and water use. FruitLook provides crop growth and actual water use information, shows how efficient the water use is and whether any plant stress (ET deficit) occurred. Feedback from producers indicate that FruitLook is an extremely valuable tool to provide an overview of the crop water use and requirements . In a block/field level questionnaire from early 2018, 71 of the 100 respondents indicated that using FruitLook improved their water management.

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