To maintain and increase their agricultural productivity now and in the future, farmers must increase their water use efficiency. Simply put, farmers need to produce ‘more crop per drop’. The web based FruitLook portal is supporting that. FruitLook provides weekly, semi real-time information on crop growth, evapotranspiration deficits and crop nitrogen status for irrigation blocks in orchards and vineyards in key growing areas of the Western Cape. The quantitative and spatial information on water, vegetation, and climate assists farmers to better understand the effects of their water use. Furthermore, it facilitates crop management decisions and reduces costs by allowing farmers to save on inputs (such as water, fertilizers and electricity). Through the spatial identification of problems or unusual events, the technology can also improve the quantity and quality of yields and therefore increase profit.